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About Us

Bringing Yoga To The World

Spreading mindful movement, inspiring health, and fostering a connected community. These aspirations ignite every action we take. Hola! is not just a fashion brand; we are the conductors of a symphony that harmonizes conscious movements, filled with love and a passion for well-being.

From The Mat To Life-Embracing Mindfulness In Modern Living

We are dedicated to crafting the finest yoga apparel in the world, inspiring everyone-from seasoned yogis to newcomers-to weave more yoga into their daily lives. At Hola!, our mission to inspire mindful movement resonates deeply-it’s a heartfelt calling.
For it is these mindful movements that pave the way to a more fulfilling life. This embodies the true essence of "from the mat to life": translating the awareness cultivated on the mat into everyday experiences.

From Street To Studio

We design clothing not just for wear but for living consciously-infusing mindful movement into every moment. With cutting-edge designs, each Hola! collection celebrates modern beauty while reflecting a meaningful lifestyle. Luxury intertwines seamlessly with performance, allowing you to shine in every setting, both on and off the mat.

We Live Yoga and Love Yoga

Founded in Boston in 2024, Hola! emerged from the founders' passion for sharing the goodness of yoga with the world. We seek to inspire those exploring the transformative power of yoga-from the most skilled yogis to trendsetters and influencers. They choose Hola! because it is the only brand that truly enhances their practice. Hola! offers not just the perfect streetwear but also comfort and modernity-a quintessential choice for every moment, both on and off the mat.

We Are Hola!

Many influential yogis have embraced the Hola! journey, sharing their inspiration and passion with us. We believe in the profound value of spreading mindful movement and the healing essence of yoga. Empowered by our community, we strive to bring positivity to all. The Hola! culture is vibrant and authentic, reflecting a lifestyle rooted in yoga: eco-friendly workplaces, bi-daily yoga sessions, and a forward-thinking recycling initiative to reduce waste. We frequently host outdoor gatherings in our meditation garden, where people can relax, connect, and find tranquility. Hola! embodies these values in every moment, and everything we share with you comes straight from our sincere hearts.

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